The Importance Of Social Media When Starting Up.
Starting your own business is a marathon, not a sprint. But no one’s saying you can’t run that marathon a little faster. Social media can accelerate your businesses progress more than you think, and here’s 5 quick reasons why…
1. It’s Free Advertising!
Generally speaking, your brand dictates the level your business will reach. You will of course have your own website, but when starting up, how many people are going to view that site? Utilising social media correctly allows you to get your logo, slogan, design, product and content out there for the world to see – free of charge.
2. Getting Those All Important First Customers (And Keeping Them!).
A study published by Convince&Convert found that 53% of People who follow brands on social media are more loyal to those brands, so those first few customers that can often be so difficult to find when starting up might just become regulars to give you some much needed confidence and stability.
3. Building Up Relationship’s & Getting Feedback.
Getting feedback from customers on social media will generate attention and by interacting with other social media users your business looks friendly and approachable. Expanding beyond those first few loyal customers can be a tricky challenge for any business, but by utilising social media correctly your audience will increase.
4: Having Social Media Shows You Are Keeping Up With The Times.
It’s predicted that by 2018 2.6 Billion people will have a social media account of some kind. Any business not amongst those billions will be viewed as being behind the times – don’t let that be you.
5: It Can Be The Difference Between You And Your Rivals.
First impressions are key to anything, especially when potential customers are involved. Having a user friendly, active, unique social media presence can separate you from your rivals. When starting up this can literally be the difference between you getting the sale and them – so don’t miss out.
This has been a guest post by DigitalDinos, a startup digital marketing agency. DigitalDinos was started up through the Unloc Enterprise Academy and has continued to grow and work with clients all across the south of England.